Three Mistakes Brands Make In The Age Of AI Driven E-Commerce

AI is rewriting e-commerce around the shopper. The three costly mistakes brands make with GEO, chatbots and search, and the data-driven fix for each.

Starbucks kills AI manager tool because it wasn’t doing as good a job as a human

Starbucks is scrapping its AI-powered inventory tool across North America after the system reportedly struggled with frequent counting and labeling errors.

Ferrari is using IBM’s AI to create F1 superfans

IBM and Scuderia Ferrari HP take TechCrunch inside how they are redefining the fan experience.

Waymos Have Trouble With Floods, Which Is Surprising

Figuring out the depth of water should be easy for a car with 3D sensors. So why is Waymo having so much trouble tracking flooding?

Elon Musk has given up on solar power (on Earth)

Elon Muks’s xAI has gone all in on natural gas, while SpaceX is obsessed with orbital data centers. What happened to the “solar-electric economy” he promised?

Google’s new anything-to-anything AI model is wild
Google’s new anything-to-anything AI model is wild

Last year I deepfaked my kid’s stuffed animal to make it look like his plush deer was on vacation. It was an experiment to see if I could re-create the events depicted in a Gemini ad Google was running, and I never showed the videos of Buddy the deer on his adventures to my four-year-old. […]

Sketchy Imbalances In Data Training Are Distorting AI-Generated Mental Health Guidance

Most people do not realize that AI has imbalances due to the initial training of the AI. This is worrisome for AI giving out mental health advice. An AI Insider scoop.

AI is being used to resurrect the voices of dead pilots

People used AI on a spectrogram image of cockpit recordings to reconstruct them, forcing the NTSB to temporarily block access to its docket system.

SpaceX Faces A Crucial Launch Test Ahead Of Its IPO

A new design for orbital data centers. Greener cement. The sweet spot for getting enough sleep. All that and more in this week’s edition of The Prototype.