AI is rewriting e-commerce around the shopper. The three costly mistakes brands make with GEO, chatbots and search, and the data-driven fix for each.
Starbucks is scrapping its AI-powered inventory tool across North America after the system reportedly struggled with frequent counting and labeling errors.
IBM and Scuderia Ferrari HP take TechCrunch inside how they are redefining the fan experience.
Figuring out the depth of water should be easy for a car with 3D sensors. So why is Waymo having so much trouble tracking flooding?
Elon Muks’s xAI has gone all in on natural gas, while SpaceX is obsessed with orbital data centers. What happened to the “solar-electric economy” he promised?

Last year I deepfaked my kid’s stuffed animal to make it look like his plush deer was on vacation. It was an experiment to see if I could re-create the events depicted in a Gemini ad Google was running, and I never showed the videos of Buddy the deer on his adventures to my four-year-old. […]
Most people do not realize that AI has imbalances due to the initial training of the AI. This is worrisome for AI giving out mental health advice. An AI Insider scoop.
People used AI on a spectrogram image of cockpit recordings to reconstruct them, forcing the NTSB to temporarily block access to its docket system.
A new design for orbital data centers. Greener cement. The sweet spot for getting enough sleep. All that and more in this week’s edition of The Prototype.