
Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook said that he believes people will want to use Apple Intelligence and the upcoming Siri AI “a lot,” adding that “we will have some kind of upgrade possibilities on iCloud Plus where people […]

Apple’s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. In its third-quarter earnings report released on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54.25 billion and Mac sales increased 29 percent to $10.35 billion, driving the company’s overall revenue to $109.4 billion. The […]
Apple Upgrade can shrink the monthly cost of an iPhone, Mac, iPad, or Watch, but its convenience comes with ownership and resale compromises.

Apple wants to buy cheap memory chips from China to ease a shortage. That shortage is already pushing up the price of its gadgets. A bipartisan group of US senators has just told Tim Cook not to. The senators wrote to Cook, urging Apple to drop any pla…

Apple’s new Upgrade program is here, allowing you to lease select models of iPhones, iPads, Macs, and Watches with a relatively low monthly payment. The company promises you won’t pay more than the full price of the device over the course of the one- to three-year lease, and in some cases, you’ll pay hundreds of […]

Apple has become the second company in history worth $5tn. It got there by being the one big-tech giant that refused to bet its balance sheet on AI. The iPhone maker briefly touched a $5.04tn market value on Tuesday. Shares hit a session high of $342.8…

Apple has a new answer to the complaint that its products cost too much. Do not buy them. Lease them. On Tuesday the company launched Apple Upgrade in the US, a leasing programme run by the buy-now-pay-later firm Klarna. It covers the iPhone, Apple Wat…
Apple says missed payments under its Klarna-backed Upgrade plan will not restrict apps or device features, although three consecutive missed payments can terminate the lease.

Apple says it won’t limit the capabilities of devices leased through its new Upgrade program if you miss a payment. In an emailed statement to The Verge, Apple spokesperson Brian Bumbery says, “There will be no restricted mode and/or there will be no limitations put on device functionality due to missed payments or default with […]
Despite predictions that AI agents could make traditional apps obsolete, developers are shipping new software faster than ever. From smarter bookmarking tools and neighborhood marketplaces to digital pen pals and nature journals, here are the latest Ap…