Tim Cook says Apple price hikes are unavoidable as AI drives memory costs higher

Apple has held off major price hikes despite soaring RAM and storage costs, but Tim Cook says the AI-driven memory crunch is making that strategy increasingly difficult to maintain.

The iPhone Air could get a second camera and a better chip in spring 2027

The next iPhone Air gets a second camera, the A20 Pro chip, and better battery life, if Gurman’s sources are right.

iPhone 18 Pro could cost as much as $1,399 and even Tim Cook can’t avoid the sting

Tim Cook has confirmed that price hikes are coming. As per a market analysis, the sticker price of iPhone 18 Pro could climb all the way up to $1,300.

Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

Apple is planning to raise prices in response to the ongoing memory shortage. In an interview with The Wall Street Journal, Apple CEO Tim Cook says “price increases are unavoidable:” We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the […]

Apple investors are running out of patience with its AI promises
Apple investors are running out of patience with its AI promises

Apple investors are losing patience with the company’s AI strategy. The stock is coming off its worst week since February after the annual Worldwide Developers Conference failed to convince Wall Street that a long-promised upgrade cycle is any closer t…

In a big year for horror, Widow’s Bay still stands apart
In a big year for horror, Widow’s Bay still stands apart

Horror is having a moment. In 2026, the genre is especially well-represented: new blood is dominating the box office through films like Backrooms and Obsession, established names like Sam Raimi and Damian McCarthy are at the top of their game, and long-running franchises like 28 Years Later and Resident Evil continue to stay relevant. But […]

Prime Day is almost over, but these are still the best Apple deals I’ve seen
Prime Day is almost over, but these are still the best Apple deals I’ve seen

Amazon’s Prime Day is now in its final hours, but whether you’re looking for a new pair of wireless earbuds or a smartwatch, there’s a good chance you’ll still find a discount. The Apple Watch Series 11 remains at its best price to date, while the AirPods Pro 3 are still on sale for $179. […]

Apple will reportedly offer the 20th anniversary iPhone in two sizes

Apple is reportedly planning to offer its 20th anniversary edition iPhone in two sizes, with both featuring edge-to-edge displays and Apple’s A21 chip.

The foldable iPhone hasn’t launched, but Apple is already planning its successor

Apple spent years avoiding foldables while Android brands experimented. Now, the company is reportedly planning a second-generation foldable iPhone before the first one even launches.

Apple plans to change its Hide My Email privacy feature that could make it less effective

In the coming weeks, Apple will move anonymously generated emails addresses to a different domain.