Agency vs. Independent PR Consultant: These Are the Choices That Could Define Your Brand’s Story

Today, the PR industry is quietly shifting. Independent consultants — especially those who’ve cut their teeth at large agencies — are proving that great storytelling doesn’t need a big name attached to it. For small businesses and early-stage founders,…

WhatsApp Is Finally Giving Its 3 Billion Users a Way to Message Without Sharing Their Phone Number

Starting next week, the Meta-owned messaging app will let all its users reserve a unique username they can share instead of a phone number.

Franchise Agreements Aren’t as Scary as You Think — Here’s What Matters Most

Here is a clear no-frills breakdown of the most important elements of Franchise Agreements.

This Unexpected Tech Founder Is Now Richer Than Mark Zuckerberg, Larry Ellison and Jensen Huang

This CEO is now one of the richest people in the world, with a fortune greater than $200 billion.

Universities Spent Years Missing the AI Warning Signs. Now They Pay a Machine to Find Them.

AI is transforming every corner of higher education — from admissions to advising — faster than universities can write the rules to govern it.

Comcast Paid $23 Billion for NBCUniversal. Now It’s Spinning It Off Because the Strategy ‘Was Not Working.’

The spinoff announcement sent Comcast’s stock up 23% — and may have turned NBCUniversal into a takeover target.

Ford Tried to Fix Its Quality Problems With AI. It Didn’t Work. So They Brought Back a Squad of Human ‘Gray Beards.’

The automaker leaned on AI to solve its quality woes and got worse results. So it rehired 350 veteran engineers.

This Startup Is Challenging Waymo and Tesla With Its ‘Off-the-Shelf’ Self-Driving Technology

While Tesla and Waymo are building self-driving cars for themselves, Wayve wants to sell its AI to everyone else.

These 3 Innovative Ideas Seemed Like the Future for Restaurant Franchises — Here’s Why They All Failed

Dynamic pricing, restaurant subscriptions and hot food vending machines had promise a year ago but went south.