Gen Z Singles Are Trying to Make ‘Solomaxxing’ Aspirational

For young people, the trend removes the stigma of being unmarried and alone, and recasts it as something to aim for, not avoid.

Pump.Fun’s Bounties Platform Is a Black Hole of Circular Grifting

The crypto platform claims you can “pay anyone to do anything,” from quitting a job on camera to getting a memecoin-themed tattoo. But it mostly seems like people trying to scam each other.

Prediction Market Philosophers Got What They Wanted. They’re Not Happy About It

Getting the future right is now big business. But at a festival in Berkeley, forecasters worry that sports markets could take the whole industry down.

The inevitable weakness of metrics
The inevitable weakness of metrics

There are plenty of useful things a metric can reveal. There are even more it can obscure or corrupt. It took me well over a decade of tracking my own life in ever greater detail to fully appreciate this duality, which probably reveals something about both me and the nature of measurement. Like a lot…

No, I Don’t Want to Watch Your Straight Hockey Show

From Amazon’s “Off Campus” to Netflix’s upcoming “Icebreakers,” the recent spate of hetero-hockey romances shows Hollywood learned the wrong lessons from “Heated Rivalry.”

Interactive. Violent. Gross. Inside Fishtank, the Unhinged Future of Reality TV

It’s like Big Brother without any limits, or broadcast standards. WIRED goes on location—and on camera—with the cult hit.

Designing the Dream House of an 87-Year-Old Tech Visionary

An icon of Silicon Valley’s counterculture, Stewart Brand is confronting his final years in a home that embodies the self-sufficient, DIY ethos of his famous Whole Earth Catalog.

What Do Americans Spend on Housing?

WIRED surveyed readers on their housing costs. The answers paint a stark portrait of unaffordability, climate adaptation, and the death of the homeowner dream.

Paramount Refused to Air an Ad Criticizing Its Merger With Warner Bros.

The commercial was submitted by the Freedom of the Press Foundation to run during Donald Trump’s UFC event. It criticized the $111 billion merger as a threat to the First Amendment.

The Kratom Civil War Is Heating Up, and MAHA Has Picked a Side

Both kratom and one of its active components, 7-OH, have opioid-like effects and are widely available across the US. As health secretary RFK Jr. aims to get 7-OH banned, proponents of both are fighting.