Measuring YouTube In The AI Era: Why Attribution Alone Is No Longer Enough

Relying on last-touch attribution for a channel like this significantly understates its impact, because the model is answering the wrong question.

Litter-Robot 5 Is Now Fully Operational With Release Of LitterHopper 5

Whisker’s latest hardware release brings self-filling to the autonomous self-cleaning robot litter box, making it even more hands-off than before.

‘GTA 6’ Hits The Beach And The Club As Daily Leaks Hit One Full Week

Another day, even more ‘Grand Theft Auto 6’ leaks. The leaker known as Cyberleek is back this morning with two new clips. It has now been a week since this began.

Adopting AI Versus Absorbing It: The 5-Layer Test

Use this five-layer framework to move beyond AI adoption to true organizational transformation.

Marshall Expands Hendrix Tribute With Three 60th Anniversary Editions

Marshall’s continuing tribute to guitarist Jimi Hendrix is an expanded, cosmic-inspired anniversary collection of amplifiers, Bluetooth headphones, and speakers.

Why You Shouldn’t AI-Generate Your Workouts: The Runna Argument

Runna wants to bolster its appeal against AI workouts in a new science-led partnership with the University of Loughborough.

Apple Launches New Mac mini, Mac Studio, M6 And M5 Ultra Chips Unexpectedly

Two desktop Mac updates and two all-new processors, including Apple’s first 2nm chip, are a surprise and include Apple’s most powerful silicon yet, the company claims.

BenQ Launches Its First Monitor Light Bar Designed For Apple iMacs

BenQ has introduced the iScreenBar, the first monitor light bar designed specifically for iMacs and made to match the look and feel of Apple’s all-in-one desktop.

Gatik Scores New $200 Million Investment For Its Driverless Truck Tech

Driverless tech company Gatik AI Inc. has attracted $200 million in new funding from investors seeing the need for increased autonomous commercial deliveries.

When AI Writes Both The Code And The Tests, Who Checks The Assumptions?

AI can make software development faster. It can also make incorrect assumptions spread faster.