Stop Chasing AI Search Rankings. Start Defining the Category Instead.

When another agency started selling Machine Relations, the category I named, I didn’t fight it. Here’s why owning the definition beats renting a spot that resets every day.

Amazon reportedly pays $120 million to stream the Emmys for free
Amazon reportedly pays $120 million to stream the Emmys for free

The Emmys have a new home – and it looks like Amazon paid plenty for the rights. The awards show and Amazon announced a six-year deal that will move the Emmys from its traditional broadcast television home to Prime Video. The shift begins with the 2027 ceremony, which will air next September, though you won’t […]

Google is about to remove free access to Gemini Flash and Pro
Google is about to remove free access to Gemini Flash and Pro

Starting on October 9th, anyone using Google Gemini on a free plan will be limited to the Flash Lite model. Free users can currently choose from Gemini Flash Lite, Flash, and Pro, but now you’ll need a $4.99/month Google AI Plus subscription to access the standard Flash model. However, that subscription is also getting a […]

I can’t use Apple’s new Screen Time on my daughter’s iPhone because my son won’t update his MacBook
I can’t use Apple’s new Screen Time on my daughter’s iPhone because my son won’t update his MacBook

After suffering years of frustration with Apple’s parental control features, I’ve been eagerly anticipating the revamped Screen Time that launched last month with iOS 27. Unfortunately, I can’t use it. Technically, this is because my 18-year-old son hasn’t got round to updating his MacBook. But mostly, it’s because Apple’s rollout of the new feature has […]

The wireless headphones that roll up into a Bluetooth speaker are now available
The wireless headphones that roll up into a Bluetooth speaker are now available

Following their debut at CES 2026 and a successful Kickstarter crowdfunding campaign last February, Tomorrow Doesn’t Matter’s (TDM) Neo headphones are now available in the US. While Sony recently opted to reintroduce a headphone design from six years ago, TDM’s Neo delivers some genuinely unique headphone functionality through a flexible headband and extra drivers, allowing […]

The easiest Apple Watch to recommend is $50 off
The easiest Apple Watch to recommend is $50 off

The Apple Watch SE 3 is the smartwatch that we recommend for most people because it’s affordable, yet packed with most of the features found in pricier versions. We spotted Amazon October Prime Day discounts across the lineup, including both the 40mm and 44mm sizes, and GPS only or cellular options. The Wi-Fi and GPS […]

The Pixel 11 Pro and Pro XL phones are $250 off
The Pixel 11 Pro and Pro XL phones are $250 off

During Amazon’s October sale, the Pixel 11 Pro and Pixel 11 Pro XL are discounted by $250 or more. The base model Pixel 11 Pro with 256GB of storage is only $849 (originally $1,099), $50 lower than the usual price for the base Pixel 11, while the 256GB 11 Pro XL is $999, a $300 […]

The Verge’s guide to the best October Prime Day deals
The Verge’s guide to the best October Prime Day deals

Amazon’s Prime Big Deal Days (also known as October Prime Day) is here, serving as a precursor to Black Friday and Cyber Monday. There are a ton of good deals, and bundling them all into this package is the easiest way to keep the blast of upcoming coverage under control. Below, you’ll find every deal […]

Amazon Alexa Plus keeps creepily singing ‘lalala’ for minutes on end
Amazon Alexa Plus keeps creepily singing ‘lalala’ for minutes on end

An unsettling Alexa Plus bug has seen some Amazon Echo smart home speakers reduced to saying – and sometimes singing – nothing but “lalala” on repeat for minutes at a time, often in the middle of conversations with users. When quizzed about the behavior, Alexa is apparently entirely unaware of what it’s been doing. The […]

This remote-controlled wagon is silly but so very useful
This remote-controlled wagon is silly but so very useful

Confession: When BougeRV told me about its remote-controlled wagon with animated lighting, I called it in for a laugh, expecting to eviscerate it in a review. It’s ridiculous, to be sure. But the DuneRover also proved very capable, with enough torque to flatten hills even when carrying over 200 pounds of gear. It can also […]