Xbox outlines broad plan to revitalize brand with a back-to-basics approach that focuses on console — New Xbox strategy reprioritizes console, while bolstering cloud and services

Microsoft Gaming has been rebranded to just Xbox and the new leadership at the company is looking to shift focus to what worked in the first place. The new open letter titled “We are Xbox” goes over four main points that t…

Leak reveals new Xbox Game Pass ‘Starter Edition’ that’s part of Discord Nitro
Leak reveals new Xbox Game Pass ‘Starter Edition’ that’s part of Discord Nitro

Microsoft started teasing a mysterious Discord and Xbox Game Pass partnership yesterday, and a new leak appears to have detailed exactly what’s coming. Discord Previews has uncovered a new Xbox Game Pass “Starter Edition” that is bundled with Discord Nitro. The Starter Edition reportedly includes “access to over 50 games from the Game Pass library,” […]

Microsoft Gaming is dead, long live Xbox

Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, hardware, and a unified gaming ecosystem.

‘We Are Xbox’: read the memo defining Microsoft’s gaming future
‘We Are Xbox’: read the memo defining Microsoft’s gaming future

Microsoft’s new Xbox CEO Asha Sharma has laid out a new strategy for what she describes as a “return of Xbox.” In a joint memo with Xbox chief content officer Matt Booty, Sharma and Booty lay out their vision for the future of Xbox that will be judged on daily active players and the priorities […]

Microsoft brings Xbox back, scraps Microsoft Gaming
Microsoft brings Xbox back, scraps Microsoft Gaming

Xbox CEO Asha Sharma has had a busy week. Sharma held an internal town hall with Xbox employees today, just days after announcing an Xbox Game Pass price cut, commenting on the status of the Xbox mobile store, and teasing a mysterious Xbox and Discord partnership. One of the items on the agenda for the […]

Microsoft teases mysterious Discord and Xbox Game Pass partnership
Microsoft teases mysterious Discord and Xbox Game Pass partnership

Microsoft has started teasing a new Discord and Xbox Game Pass partnership, just a day after lowering prices of its Game Pass Ultimate and PC Game Pass subscriptions. Microsoft Gaming CEO Asha Sharma says the company is partnering with Discord again “as we continue to make Game Pass more flexible for our players.” It’s not […]

Microsoft says the ‘idea’ of an Xbox mobile store ‘is not dead’
Microsoft says the ‘idea’ of an Xbox mobile store ‘is not dead’

Microsoft first revealed it was building an Xbox mobile gaming store to take on Apple and Google all the way back in 2022. Former Xbox president Sarah Bond even went on stage at a Bloomberg event nearly two years ago and promised the store would launch in July, 2024. Now, it looks like Microsoft has […]

Call of Duty never made much sense for Xbox Game Pass
Call of Duty never made much sense for Xbox Game Pass

Yesterday Microsoft announced some surprising news: at a time when everything in gaming is getting more expensive, Xbox Game Pass Ultimate was actually getting a price cut. Going forward, the subscription service will drop from $29.99 to $22.99 per month, less than a year after getting a major hike. But there’s a caveat. Along with […]

Call of Duty games coming to Xbox Game Pass on day one lasted all of two releases as Microsoft announces big changes and a welcome price cut

Xbox is decreasing the cost of Game Pass Ultimate and PC Game Pass, though it comes at the cost of day one Call of Duty games.

Xbox Game Pass just got cheaper, and I’m not complaining about the pivot it comes with

Xbox Game Pass gets cheaper but drops Call of Duty day-one access. Smart reset or value loss? Here’s what changed, why it matters, and how gamers are reacting.