Three Weeks From Broke, He Watched ‘It’s A Wonderful Life’

Mike Collette’s CFO said PatientPoint was three weeks from shutdown. Here’s how he built a point-of-care giant and later bought the rival that fooled investors.

Meta’s Muse And The ‘Cutification’ Of AI Agents

Meta’s Jolly signals the cutification of AI. Big technology companies are using cute mascots to win public trust in AI agents. Will it change how people feel about AI?

Touchscreen MacBook Pro Puts Apple’s Marketing Playbook To The Test

Apple’s first touchscreen MacBook Pro arrives Wednesday, framing a reversal as an addition, along with an updated macOS Golden Gate and a new retail box scanner.

Hollywood, Creator Agencies Battle Madison Avenue For Brand Budgets

CAA, WME and Reign Maker Group are building creator businesses and new holding companies to win brand budgets as WPP and Omnicom consolidate. What marketers should know.

AI Agents Are Splitting The Customer Relationship Into Pieces

Agentic commerce is transforming customer experience, with each layer of a purchase potentially having its own agent.

Meta’s Muse Could Transform Its AI Business. But Can It Make Money?

Meta is betting billions on Muse and AI agents. Its massive audience offers an advantage, but profitability, privacy and security remain major challenges.

Why Gen-Z Is Pushing Back Against AI

Most tech companies, brands and boardrooms are AI-maxxing, while more and more young people are trying to log out. Here’s what brands and employers can do about it.

AI Agents Will Split Markets Between The Cheapest And The Best Fit

Agentic commerce reshape competitive strategy and product definition, rewarding low cost as well as highly specialized solutions. The “comfortable middle” is pressured.

AI For Mars Will Rely On Lessons Learned From Customer Data

AI on a Mars mission must decide without waiting for Earth. Six lessons from consumer, health and financial data show how to build trust first.

Influencer Marketing Investment Jumps 33%. CreatorIQ Ties ROI To Speed.

At CreatorIQ Connect, SharkNinja and Amazon show how faster decisions on creator data lift ROI as influencer marketing spend climbs 33%, per CreatorIQ research