As the memory shortage continues to cause trouble for hardware makers, Amazon says it is now being forced to pass on the costs to its consumers.
Users will be able to choose from Alexa styles like Brief, Chill or Sweet, Amazon says.
Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on mobile and web.
Amazon is counting on its Alexa footprint to help it gain traction in the consumer AI race.