Startups don’t need to go viral to win customers

At TechCrunch Disrupt last week, two founders and a VC discussed how to not just gain an early following but keep one.

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TechCrunch Disrupt 2026: Gamma’s Grant Lee, Engine’s Elia Wallen, and GV’s Crystal Huang on landing your first 1,000 customers

Leaders from Gamma, Engine, and Google Ventures join TechCrunch Disrupt 2026 to talk how to get your first customers. Register now to save up to $100. Grab a second pass at 50% off.

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