While Oura has largely dominated the smart ring market for years, a growing number of rivals are now racing to dethrone it by trying all sorts of approaches to get an edge over it.
The ring maker says that its business has shown significant revenue growth over the past year.
We all knew it was coming. The expected valuation may surprise, though.
The lawsuit alleges that Oura rings are unable to measure any of the physiological signals needed to assess sleep quality or determine sleep stages.
The Ring 5, which Oura describes as the world’s smallest smart ring, is 40% smaller than its predecessor and starts at $399.
Oura has made its new smart ring 40% smaller, while adding stronger sensors, a tougher finish, and better battery life.
The ring is 40% smaller than its predecessor, and comes with more accurate sensing, enhanced battery life, and more.
The Finnish company said in September that it has sold 5.5 million smart rings to date.
An early Oura Ring 5 leak reveals a refined design, new Deep Rose color, and improved sensors, giving a preview of what to expect ahead of its expected late 2027 release.
Ultrahuman pushes back into the U.S. with Ring Pro, as Oura strengthens its lead in a market driving 60% of global demand.