Major League Baseball is looking for a new kind of fan
Major League Baseball is looking for a new kind of fan

On October 2nd, just as Major League Baseball’s Division Series was kicking off, the main MLB Instagram and TikTok accounts posted a video hyping up the teams still in the running for the World Series. It featured clips of players from the Milwaukee Brewers, Los Angeles Dodgers, Chicago White Sox, and more sliding into home […]

The NBA’s response to gambling scandals is to add more gambling partnerships
The NBA’s response to gambling scandals is to add more gambling partnerships

From the bright minds that brought you FTX Arena and NBA Top Shot NFT maketplace (where sales last month dropped to $762,781, which is a 99.66 percent decrease compared to the February 2021 peak of $226,350,843), the NBA announced Monday that it has new “preferred” prediction market deals for Kalshi and Polymarket, as well as […]

NBA Arenas Get a Massive AT&T Network Upgrade to Boost Fan Experiences

Basketball venues are barely keeping up with broadcasters’ and fans’ data demands, so the leagues and the carrier are upgrading arenas with all-new communications equipment.

NTangible bets it can predict how athletes will perform under pressure

NTangible is building an analytics platform for collegiate sports organizations and other clubs to measure an athlete’s “clutch” factor.

Disney Plus will stream Super Bowl LXI
Disney Plus will stream Super Bowl LXI

Next year’s Super Bowl is headed to Disney Plus. On Wednesday, Disney announced that viewers will be able to tune in to Super Bowl LXI on its streaming service when the game kicks off on February 14th, 2027. Disney Plus subscribers in the US will see the same Super Bowl broadcast airing on ESPN and […]

Google search embraces live NFL football
Google search embraces live NFL football

Google is introducing a new Live Game Feed to keep you updated on NFL games as the regular season kicks off tonight. Look for the red “Live” icon and you’ll see a recap of the ongoing game, play-by-play updates, top commentary on social, video highlights, and “AI-powered insights.” It’s available now on mobile in English, […]

Fantasy Footballers’ Andy Holloway is a dedicated zero-inbox kinda guy
Fantasy Footballers’ Andy Holloway is a dedicated zero-inbox kinda guy

Andy Holloway cohosts the Fantasy Footballers podcast with his friends Jason Moore and Mike Wright. The show is one of the premier fantasy sports podcasts, netting over 2 million monthly listeners and numerous awards, including Best Sports Podcast from iHeartRadio and People’s Choice at the Podcast Awards four years in a row. Holloway’s goal has […]

Content creators drop the ball
Content creators drop the ball

During Naomi Osaka’s match against Anastasia Zakharova at this year’s US Open earlier this week, a gaggle of ring light-wielding influencers who were packed in a luxury suite became enough of a distraction that the umpire paused the match and repeatedly asked them to quiet down. Elsewhere in the USTA Billie Jean King National Tennis […]

Steve Ballmer got suspended by the NBA because of a podcast and a jumbotron corruption scandal
Steve Ballmer got suspended by the NBA because of a podcast and a jumbotron corruption scandal

Last September, Steve Ballmer insisted in an ESPN interview that the Clippers weren’t involved in a shady-looking $28 million endorsement deal for his star player, Kawhi Leonard, that involved no actual endorsing. Now, the former Microsoft CEO has been suspended by the NBA for a year, while the league says his team will forfeit five […]

I went to the loneliest baseball game on Apple Vision Pro
I went to the loneliest baseball game on Apple Vision Pro

This weekend, I strapped on an Apple Vision Pro to watch a baseball game in immersive virtual reality for the first time. It was technically impressive, visually pretty remarkable, and also didn’t make that much sense. Apple and Major League Baseball chose a classic match-up of the Boston Red Sox and the New York Yankees […]