YouTube is rolling out GIF replies, voice-powered TV comments, personalized moderation, paid members-only communities, and new ways for fans to support their favorite creators.
Creators will be able to use AI in a conversational chat interface to help them edit videos.

Part of the job of a content creator is to figure out how to get their work in front of the most people. Cracking – or fighting – the algorithm has historically been a frustration for creators, but YouTube is increasingly simply telling creators what they should do. At the annual creator-focused Made on YouTube […]
YouTube is adding new features to generate ideas and monitor the performance of thumbnails.
YouTube’s AI feature can now help you compare products as you shop.
YouTube’s new custom feeds let users describe the videos they want to see in their own words, then use Gemini to build a personalized feed around the request.
Many of these tools hinge on using generative AI to try out a variety of different tactics on a video to find what works best.

The White House is now airing reruns of President Donald Trump’s speeches, bill signings, and other moments on a YouTube livestream that it’s calling “Trump TV,” as reported earlier by Time. The 24/7 station launched just days after Trump banned CNN, MS Now, and Politico from the White House. Following several teasers propping up “Trump […]

MrBeast will feature Gemini, Google Health, and the Fitbit Air in upcoming videos as part of a multi-year partnership with Google. The deal will kick off with a video featuring Jimmy “MrBeast” Donaldson turning to Gemini for wilderness survival advice: First up on September 5 is a new MrBeast video following Jimmy and his crew […]
The update turns product recommendations into a more direct revenue stream for creators, and for Amazon, the move puts its massive online marketplace inside one of the most popular video platforms.