Google is sending MrBeast into the wilderness, armed with AI
Google is sending MrBeast into the wilderness, armed with AI

MrBeast will feature Gemini, Google Health, and the Fitbit Air in upcoming videos as part of a multi-year partnership with Google. The deal will kick off with a video featuring Jimmy “MrBeast” Donaldson turning to Gemini for wilderness survival advice: First up on September 5 is a new MrBeast video following Jimmy and his crew […]

YouTube now lets creators tag Amazon products and earn commissions from purchases

The update turns product recommendations into a more direct revenue stream for creators, and for Amazon, the move puts its massive online marketplace inside one of the most popular video platforms.

If Meta’s going down, it’s taking TikTok and YouTube with it
If Meta’s going down, it’s taking TikTok and YouTube with it

Meta might be on the hook for $17.1 billion and a host of app changes under a new kids safety settlement, but it’s already spinning the deal to its advantage. After years of being the national punching bag for social media harms, Meta has reached a settlement with 47 US states and several districts and […]

Major YouTube creators are facing backlash for accepting AI money
Major YouTube creators are facing backlash for accepting AI money

Over the past few days, a number of prominent filmmaking content creators including Matti Haapoja and Sam “Kold” Kolder have posted videos of themselves demonstrating what’s possible with AI platform Higgsfield. The videos highlight Higgsfield’s recently added Seedance 2.5 functionality and pitch these technologies as the future of video production. In response to these videos, […]

Oops! My cat is an iPad kid
Oops! My cat is an iPad kid

Pets, like children, come with the responsibility to keep them happy, healthy, and mentally stimulated – obligations I readily committed to before getting my cat, Trevor. I work from home, so he’s never lonely, and play with him using a mountain of toys at every opportunity outside of my working hours. But younger cats can […]

YouTube will now count a view as soon as a video starts playing

The change comes a year after YouTube applied the same approach to counting views on Shorts videos.

YouTube is changing how it counts views to give the numbers a boost
YouTube is changing how it counts views to give the numbers a boost

YouTube will soon count a view as soon as a video starts to play, lining up with the system used by Instagram, TikTok, and its Shorts videos. The update will go into effect on August 24th, “which means creators will likely see their total view counts increase faster moving forward,” the platform says. Instagram and […]

YouTube now requires creators to have twice as many watch hours to start earning money

Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days.

YouTube is making it harder to earn money on YouTube
YouTube is making it harder to earn money on YouTube

Starting February 1st, 2027, creators who want to monetize their channel through YouTube’s Partner Program (YPP) will need at least 1,000 subscribers and either 8,000 qualified watch hours over the past year, or 20 million qualified Shorts views in the last 90 days. That’s a sizeable jump from YouTube’s current requirement of 1,000 subscribers with […]

As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube

The deal means content will be integrated into the YouTube experience, allowing viewers to discover and watch Peacock content without leaving the platform.