At Made On YouTube, the company falls further down the AI rabbit hole. What does that mean for creators?
I’ll break down when adaptation creates product value and when it only adds complexity—and how to tell whether a product is ready for it.
As microdrama apps gain traction, YouTube is clearly betting that episodic short-form storytelling will stick around. And that the format belongs on Shorts. At its Made On YouTube event on Wednesday, the company announced “Shorts Series,” a new tool th…
Many of these tools hinge on using generative AI to try out a variety of different tactics on a video to find what works best.
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YouTube’s new custom feeds let users describe the videos they want to see in their own words, then use Gemini to build a personalized feed around the request.
YouTube’s AI feature can now help you compare products as you shop.
YouTube is adding new features to generate ideas and monitor the performance of thumbnails.
In YouTube’s latest update, viewers can tweak what the algorithm shows on their front page and curate it to a specific vibe.
Part of the job of a content creator is to figure out how to get their work in front of the most people. Cracking – or fighting – the algorithm has historically been a frustration for creators, but YouTube is increasingly simply telling creators what they should do. At the annual creator-focused Made on YouTube […]