A new generation of teenage strategists is emerging behind the scenes of the creator economy, helping top YouTubers engineer viral videos and earning six figures doing it
Brands are using creator partnerships strategically across multiple goals, not just to convert their followers into immediate purchasers.
Generative AI can create content in seconds. But when it drifts from your brand, the real costs begin. Here’s why consistency is the missing layer in AI marketing.
Why do influencers and their reps ignore emails? A talent manager reveals the mistakes killing your outreach and what actually gets responses.
Cami Tellez announces launch of new company, $4 million raise.
YouTube now leads U.S. TV watch time, yet many brands still treat it as digital media. Here’s why that disconnect is costing them cultural and commercial impact.
After experiencing mysterious symptoms while running and facing a scary prognosis, Addison LaBonte overhauled her diet and lifestyle and started a new career, as an influencer and baker at Sweet Addison’s. She’s one of many entrepreneurs building thriv…
The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast…
Live streaming is creating a gold rush on TikTok shop with some sellers such as Luke Arnel-Cameron’s brand creating unprecedented demand in the first year of sales.
Creator businesses are using AI to scale personal sales conversations. The results are working, but transparency questions loom.