Ferrari Luce EV starts at $560,800 in the US, $80K less than expected
Ferrari Luce EV starts at $560,800 in the US, $80K less than expected

Ferrari’s first electric car, the Luce, will start at $560,800 in the US, with American deliveries planned for the second quarter of 2027. Car and Driver first reported the figure, and Ferrari has confirmed it.

That’s roughly $80,000 under the ~$640…

First Ferrari Luce EV sells for $40 million, 36x its estimate
First Ferrari Luce EV sells for $40 million, 36x its estimate

Ferrari’s first electric car sold for $40 million at RM Sotheby’s Monterey auction Saturday night. The pre-sale estimate was $1.1 million.
That’s more than 36 times the estimate, and roughly 62 times what the Luce costs on Ferrari’s own price list. Eve…

Ferrari CZ26: what if the Luce had a baby with a SF90
Ferrari CZ26: what if the Luce had a baby with a SF90

Ferrari rolled out a new one-off at Monterey called the CZ26, and the face of it looks a lot like the brand’s first electric car. Underneath, it’s an SF90 Stradale plug-in hybrid with a 7.9 kWh battery and 25 km of electric range.
So Ferrari built some…

Everyone mocked Ferrari’s first EV. Now it’s already a sales success.

Ferrari’s oddly styled Luce got roasted online and tanked the stock 8%, but it just hit its 2026 sales target just two months after launch.

Sorry, haters. Ferrari’s first EV is doing just fine

To the horror of commenters across the internet, the Ferrari Luce appears to be a sales success.

Ferrari’s $640K Luce EV sells out 2026 allocation: ~500 units
Ferrari’s $640K Luce EV sells out 2026 allocation: ~500 units

Ferrari has already sold every Luce it plans to build in 2026. The automaker’s first electric car hit its full-year sales target — just under 500 units — in less than two months, the Financial Times reported.
That’s despite a brutal wave of design crit…

Controversial Ferrari Luce EV is an instant sellout in China [update]
Controversial Ferrari Luce EV is an instant sellout in China [update]

All the controversy surrounding the launch of the first all-electric sedan to ever wear the Ferrari badge hasn’t slowed down sales any – every single Ferrari Luce allocated to the Chinese market is already spoken for.
UPDATE 29JUN2026: Ferrari dealers …

Ferrari replaces marketing chief after Luce EV launch backlash
Ferrari replaces marketing chief after Luce EV launch backlash

Ferrari has replaced its long-serving chief marketing and commercial officer, Enrico Galliera, just weeks after the rocky debut of the Luce, the automaker’s first electric car.
The company named former BMW Italy boss Massimiliano Di Silvestre as Gallie…

HP and Ferrari made a dreamy red laptop, and I can’t stop ogling at it

The HP Limited Edition Scuderia Ferrari AI PC costs $5,599 and it goes on sale starting June 12 in the United States.

TechCrunch Mobility: It doesn’t matter that people hate the Ferrari Luce

Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part.