Instagram’s wordmark is iconic. Well, was iconic. Apparently Instagram thought it looked old, so the company rolled out a new one this week. It doesn’t look like the old Instagram wordmark. It doesn’t even look like it spells Instagram anymore. And we cannot figure out why Instagram decided to do this. On this episode of […]
The social media giant says it was time for a sharper and more modern look after a decade.
Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it’s used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that’s somehow less legible than its predecessor. Like, that totally says “Instagzam,” right? “The wordmark at the top of the app hasn’t changed in 10 years, […]
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started For a while, every social and media platform […]
Instagram’s new Replace Audio feature allows users to swap music on existing feed posts and carousels while preserving their engagement
There’s a symbiotic – and sometimes frustrating – relationship between social media sites and the creators that depend on them. Platforms need influencers’ and creators’ content to keep consumers on their apps; the creators, in turn, need to be able to reach those audiences to justify creating their content in the first place. Creators want […]