Watch out, YouTube; Instagram goes from short-form to 90-minute videos

As Instagram rolls out long form videos of up to 90 minutes, the platform has an opportunity to challenge YouTube if it plays its cards right.

Prepare yourself for longer videos on Instagram. And oh, they’ll be in wide-screen view, too.

Instagram is testing Features, a new format for horizontal videos up to 90 minutes. The feature lets creators link short Reels to full-length podcasts, comedy videos, and other content.

Instagram chases YouTube with a push for longer, widescreen videos
Instagram chases YouTube with a push for longer, widescreen videos

Instagram is announcing a big push into longform horizontal video, which the platform is calling “Features.” Instagram boss Adam Mosseri has been against doing longform video on the platform “for a long time,” he says in a six-and-a-half-minute video (here’s the widescreen version) with VP of product Tessa Lyons, saying that “one of my concerns […]

Now you can watch Instagram Reels on your Apple TV
Now you can watch Instagram Reels on your Apple TV

Instagram is continuing its expansion into living rooms with Instagram for TV, for Apple TV. The company first started testing a version of the platform focused on Reels, live streams, and other video content, blown up for a bigger screen in December of last year. Then, in June, it launched a slew of new features […]

You can now watch Instagram Reels on Apple TV, because why not?

Instagram has launched an Apple TV app with Reels, longer videos, and live shows. The app requires tvOS 26 or later.

Actress Mia Goth says it’s ‘incomprehensible’ that Instagram allowed an AI image of her to spread
Actress Mia Goth says it’s ‘incomprehensible’ that Instagram allowed an AI image of her to spread

Earlier this month, news broke that actress Mia Goth had filed for divorce from actor and filmmaker Shia LaBeouf. An Instagram post from the account miagoth_ – marked with a blue verified checkmark – quickly spread. The post shows Goth in a T-shirt that reads “MY EX IS MY BIGGEST FAN” in bold black letters. […]

Are you ready for everything to look like TikTok?
Are you ready for everything to look like TikTok?

Since TikTok burst into mainstream consciousness, many things have been called a “TikTok clone”: YouTube Shorts, Instagram Reels, Snapchat Spotlight, Netflix’s Clips, LinkedIn’s vertical video feed, and countless other, less recognizable names like Triller, Zynn, and Byte. For years now, Facebook and Instagram have pumped users’ feeds with video as Meta chases TikTok’s runaway success. […]

Instagram rolls out an AI video editor for creators

This conversational AI assistant is intended to provide personalized feedback to creators, rather than generic advice.

Instagram is adding an AI ‘assistant’ to tell you how to post
Instagram is adding an AI ‘assistant’ to tell you how to post

Instagram is the latest social media platform to add built-in AI-powered features that will give users feedback on their posts. The company announced Wednesday that its standalone Edits app will now include an AI “creative assistant” that pulls in data from a user’s Instagram account and offers suggestions on what to change. Using the new […]

Meta employees ordered ‘attorney/client privilege’ hats while fighting child safety disclosures
Meta employees ordered ‘attorney/client privilege’ hats while fighting child safety disclosures

Meta’s lawyers have argued that certain evidence should be withheld from public view on the grounds of attorney-client privilege in the ongoing lawsuits over alleged harm to teens’ safety and mental health. Lawyers suing the company said this week that the label has been applied far too broadly, while pointing to a recently unsealed document […]