Advertisers in Pennsylvania will have to label ads that use AI to mislead consumers about what they are selling. Governor Josh Shapiro approved the Artificial Intelligence Deceptive Advertising Act on 22 October, and it became Act 99 of 2026, according…
Google has changed its privacy policy so that Gmail, Drive and Google Photos content can shape your ads. That applies if you connect those apps to Google services that show ads. The new version of the Google privacy policy took effect on 16 October. Sh…
OpenAI is bringing ads in ChatGPT to 26 more countries, taking the total to 89. More than 100,000 advertisers have now run campaigns on the platform, the company said. It launched ChatGPT ads just over eight months ago. OpenAI announced the expansion i…
The US Federal Trade Commission will let Publicis Groupe buy LiveRamp for $2.2bn, but only if the data company keeps serving the agency’s rivals on equal terms. The proposed consent order, announced on Monday, binds both companies for five years. Publi…
More than 400 publications worldwide now take part in Google’s News AI pilot, the company said on Thursday. The programme pays publishers to license content for experimental AI features in Google News. Its newest partners include Axios, CNN, the Financ…
ChatGPT leans on news sites more than any other major AI platform, in both the UK and the US, Semrush said on Tuesday. From January to July, news took a bigger share of ChatGPT’s cited sources every month. Gemini, Google’s AI Mode and AI Overviews all …
UiPath’s marketing team has stopped paying outside firms to pull together its advertising data. The head of its paid media team built an AI agent on UiPath’s own platform instead, chief marketing officer Michael Atalla told TNW. It collects the data, a…
TikTok is adding an AI shopping assistant and one-click checkout to its app. The two features let users buy directly from brands without leaving TikTok, the company said in an announcement at Advertising Week New York on Monday. Buy Direct is an in-app…
Discord is opening its advertising business to companies of any size, as Scharon Harding reported for Ars Technica. The chat app has launched Discord Ads Manager, a tool for planning, buying and tracking ad campaigns in one place, it said on Tuesday. S…
Google is paying about 100 digital publishers when their content feeds its AI answers. For several small and mid-sized sites in the pilot, the payments come to less than a tenth of 1% of their advertising revenue, The Information reported on Tuesday. A…