X now offers an MCP server to make its platform easier for AI tools to use

X has launched a hosted MCP server, making it easier for developers to connect AI applications with the company’s API.

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Apply now to host a Side Event at TechCrunch Disrupt 2026

Apply before September 4 to be a part of the TechCrunch Disrupt community by hosting your own Side Event.

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WhatsApp now lets you reserve usernames

WhatsApp username can be between 3 to 35 characters length

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Instagram is testing more ways to customize ‘Your Algorithm’

Instagram users could soon see more ways to tune their content.

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Facebook rolls out an AI companion app for creators

The new app, which is currently being tested with select creators, will have Facebook’s recently launched AI creator assistant built into it.

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WhatsApp gets new chief as Meta taps India’s CRED founder Kunal Shah, and invests $900M in startup

WhatsApp gets a new boss, as Will Cathcart moves to a new role at Meta, while Shah steps down as CEO of Indian fintech giant CRED to replace Cathcart.

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Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app

Instagram is coming for streaming services like Netflix and Amazon Prime Video as it sets its ambitions for living room viewing.

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Pixi’s new iOS app turns text messages into interactive AR experiences

Forget stickers, GIFs, and emoji reactions. Pixi is betting that the next evolution of messaging is interactive augmented reality (AR).

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Social media’s next evolution: User-controlled algorithms

Social media feeds are becoming more customizable as platforms like Threads, Instagram, and TikTok introduce tools that let users directly influence the algorithms powering their recommendations.

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Mastodon looks to newsletters to help revive the open social web

Mastodon’s newly launched newsletter feature lets anyone subscribe to creators by email, even without a Mastodon account.

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