Influencer marketing conferences are usually sold on their agendas. For talent managers, the real value is who else is in the room.
YouTube creator Gossip Goblin brings AI-assisted feature “Gods Don’t Give Gifts” to U.S. theaters, testing whether online fandom can drive box office.
YouTube creator Gossip Goblin brings AI-assisted feature “Gods Don’t Give Gifts” to U.S. theaters, testing whether online fandom can drive box office.
Amelia Dimoldenberg expands her YouTube empire with the return of her Formula 1 collaboration ‘Passenger Princess.’
Passionfroot, a German startup building a marketplace connecting B2B creators with brands, has raised $15M in a Series A round led by Insight Partners.
Late night ad spend fell 85% as celebrities skip TV for Hot Ones and Chicken Shop Date. Here’s why the math flipped.
How creators became this World Cup’s real infrastructure: livestream culture, brand strategy, real-world activations and Gen Z fandom inside virtual worlds.
Starbucks is partnering with TikTok to launch its first employee-centric creator program, putting baristas at the center of its creator strategy.
Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
Peacock screened the ‘Love Island USA’ midseason episode in 28 movie theaters across the country, proving that passionate audiences will leave the couch for the right content.