Peacock screened the ‘Love Island USA’ midseason episode in 28 movie theaters across the country, proving that passionate audiences will leave the couch for the right content.
Beyond the headlines, Cannes Lions 2026 showed how creators have become central to platform strategy, advertising and institutional investment.
What VidCon 2026’s Leadership Summit revealed: creators are building guilds, contracts, and distribution systems. The infrastructure era has arrived.
Users will be able use AI to create newsletters based on their recordings.
At Cannes Lions, the creator economy took front and center. Is it Worth the invesment?
Admin tasks, while daunting to some, are the foundation of creative longevity for creators of all sizes.
Cannes Lions 2026 was the year the industry came to the creators. Follower counts mattered least, and the best creators stopped being counted and started being courted.
At Cannes Lions 2026, KitKat, Vaseline, Twitch and NBA Take-Two Media showed how giving audiences a genuine stake drives results. Here is the creator economy strategy behind the wins.
Cape Verde goalkeeper Vozinha went from 50,000 to 15 million Instagram followers in a week. The personal brand lesson behind it works for any founder.
Online communities are vital to help marketers grow their business, and Slack is at the forefront, transforming from a communications tool to a networking vehicle.