The broadcast deal for the Primetime Emmy Awards expires this year. The next deal is being negotiated in a world where social media impressions dwarf live viewership.
The Primetime Emmy Awards’ broadcast deal expires this year, and the next bidders will negotiate in a world where social media impressions dwarf live viewership.
Meta’s $18 billion settlement changes how teens use social media. Here’s what it means for brands and creators whose deals were built around reaching that audience.
The multiyear licensing deal will see Upper Deck release trading cards and games based on a range of iconic Hasbro IP.
Hayden Panettiere’s story that Neutrogena sought to drop her under a morality clause exposes how the clauses have not evolved to reflect how public life has changed.
Smart glasses and cell phones are turning ordinary people into viral content without consent. The law offers little recourse. But an outraged comment section might.
The mobile comics platform’s surprising recent financial performance sugarcoats some troubling market dynamics. Will new strategic moves pay off?
‘Spider-Man: Brand New Day’ set a $309 million promotional campaign record. But the brands that paid to appear on screen tell the real story about advertising’s future.
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared. An entertainment attorney explains what they already own, and why the Obsession and Backrooms story should give them hope.
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared, but after ‘Obsession’ and ‘Backrooms,’ they have more ownership.