YouTube view counts will rise on 24 August, and creator earnings will not
YouTube view counts will rise on 24 August, and creator earnings will not

From 24 August, YouTube counts a view the moment a video starts playing. No minimum watch time, across long-form, Shorts and live, everywhere. The YouTube view count will go up. Nobody will watch more. Nobody will earn more. What the rule was, and nobo…

An AirTag in a rare book led to an Amazon book scanning warehouse in Las Vegas
An AirTag in a rare book led to an Amazon book scanning warehouse in Las Vegas

A bookseller hid an AirTag inside a rare book and let it go with a bulk order. The tracker travelled across the United States and stopped at a warehouse in Las Vegas owned by Amazon. Emanuel Maiberg reported the result for 404 Media on Monday. Booksell…

How London’s Electrify Rolls Up YouTube Channels Turning Creators Into Cash Cows

Despite billions in revenues, most influencers and their popular channels carry too much “key-person” risk for institutional investors. This UK firm has figured out how to turn viral videos into evergreen products.

Higgsfield raised $400mn at $5.4bn, four times its January valuation
Higgsfield raised $400mn at $5.4bn, four times its January valuation

Higgsfield has raised $400mn at a $5.4bn valuation. DST Global led the round. Goldman Sachs, Intel Capital, and Liberty Global Tech Ventures all took part, alongside Tribe Capital, Smash Capital, Fifth Wall, Valor Capital, Mirae Asset Capital, and NTT …

OpenAI is funding 13 Axios local newsletters in a three-year deal
OpenAI is funding 13 Axios local newsletters in a three-year deal

OpenAI is paying the startup costs of 13 new Axios Local newsletters, covering both staff and technology. Axios employees also get free credits for OpenAI’s enterprise tools. In return, Axios lets OpenAI train its models on its free published coverage….

Jamie Oliver’s New Vertical Comedy Shows What Brands Are Buying Now

Jamie Oliver’s new vertical comedy, created by Baby Teeth with Life360, shows how brands can use entertainment to reach established audiences.

ASU’s content creation degree grades your follower count
ASU’s content creation degree grades your follower count

The programme sits inside the Walter Cronkite School of Journalism and Mass Communication. The first cohort enrols this autumn. The Associated Press reported the launch and the backlash on 14 August. Kaitlyn Huamani, who covers social media and interne…

Reddit is joining the S&P 500 with its stock down 31% this year
Reddit is joining the S&P 500 with its stock down 31% this year

The index provider announced the change on 13 August, in a release issued at 18:12 in New York. Reddit enters under the Communication Services sector. It trades on the New York Stock Exchange as RDDT. A second change follows two days later. Sun Communi…

Apple wants to pay publishers per use, not per year, to give Siri the news
Apple wants to pay publishers per use, not per year, to give Siri the news

Alexandra Bruell reported the talks for the Wall Street Journal on 12 August, citing people familiar with the matter. Apple has approached publishers over recent months. The content would give Siri AI access to current news and information, the kind th…

Airbnb’s CEO says nobody builds AI for normal people. He is on Y Combinator’s board
Airbnb’s CEO says nobody builds AI for normal people. He is on Y Combinator’s board

The Airbnb chief executive made the argument on the Yahoo Finance podcast Power Players with Brian Sozzi this week. His diagnosis has two parts. “I think part of it’s a narrative issue that we’re not talking about AI correctly,” he said. The second par…